Sample SOPs

This post is a short sample from my freelance work for a mid-tier advertising company. I have always had a keen interest in organizational structures and take pleasure in understanding official workflows. Basically, I drafted the Standard Operating Procedures (or SOPs) for their Public Relations (or PR) department. Also, they were kind enough to allow me to publish it.

Description of PR Department:

The PR Department is responsible for handling all public, guest and media relations undertaken by the firm. Off-duty and On-duty placements are catered to wherever required. The PR Department acts as a liaison between the firm’s Board of Directors and external influences in the form of personnel, services etc.

Roles & Responsibilities:

Public affairs specialists deal with internal audiences and external publics on a routine basis. It is necessary that all responsibilities be dealt within the given deadlines to portray professionalism. The Department as a whole function when individually posted members fulfil their duties. For crisis situation, delegating specific responsibilities to certain members in minimum amount of time to avoid delays.

Director:

Responsible for maintaining and delegating an appropriate workload
Supervising all past and current relations observed by the firm
Mentoring candidates in selected time slots
Being a representative on-scene who will act as a spokesperson

Deputy Director:

Handling operational infrastructure in the absence of the Director
Coordination with the HR department for hiring of team personnel
Coordination with media visits and social media updates
Developing communication materials (fact sheets, briefing points, etc.)

Team Member:

Maintaining highest level of behaviour
Apply knowledge of known methods to deal with a crisis situation
Draft and distribute information through defined means
Develop communication materials (fact sheets, briefing points, etc.)
On-spot decision making for dynamic situations
Answering phone calls and messages

Fin.